Smart Customer Segmentation

Targeted Marketing Groups

Group customers based on interest, lead status, geography, and purchasing behavior to send laser-targeted broadcasts that convert.

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Active Marketing Segments

VIP
High-Value Repeat Buyers
Tag: `vip_buyer` • 2,410 Members
Active
NEW
Webinar Signups - July
Tag: `july_webinar` • 8,150 Members
Active

Granular Audience Management

Stop sending generic messages. Segment your contacts into high-performing audience cohorts.

Bulk Group Assignment

Assign thousands of contacts to multiple marketing groups during CSV imports or via API.

Dynamic Attribute Tagging

Tag contacts dynamically based on chatbot responses or Live Chat agent notes.

One-Click Campaign Target

Select one or more marketing groups directly in the New Campaign launcher.

Group Performance Breakdown

Track response rates, engagement benchmarks, and conversion metrics per group.

Sub-List Management

Combine or nest sub-groups to create complex multi-criteria promotional lists.

Webhook-Driven Auto-Grouping

Automatically add leads to marketing groups when they trigger external webhooks.

Start Segmenting Your WhatsApp Audience

Deliver relevant, highly personalized content to every customer cohort.

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